BetterHope is a start-up that curates products made with dignity from the USA and
around the world.
I create the product collages for the website, some of which you can scroll through above,
as well as other
various technical related tasks. This includes tasks such as improving SEO,
Analytics, and helping make data driven decisions.
"Ethical fashion" and "clothing made with dignity" as phrases are not a widely
used by the American consumer base. By using these terms I'm refering to whether
the producers of the clothing receive a living wage.
As a designer and marketer, I work to connect
producers and consumers through an experience on the BetterHope site. BetterHope is
challenged to show that ethical clothing can be fashionable and affordable.
LoFi Prototype for Building out the Checkout Process
You can explore the high fidelity prototype below:
Part of my work at BetterHope includes creating product collages to highlight combination of
products on the site to create stylish outfits that fit any occasion. Often "ethical fashion"
can be seen as a "pity purchase" or have a "trinkety" feel, which is a
steryeotype we try to fight through the collages.
Examples of some of the collages can be seen above as well as on the
Arc GIS: Connecting Producers to Consumers
As part of the effort to connect Producers and Consumers and provide transparency on the
supply side process, I developed an Arc GIS map for BetterHope that highlights the brand
overview, the location of the brand's factories, and links to their products on
Another area I help out with is analyzing the organic and paid keywords in the
Google Analytics account. This helped to ensure we were attracting quality traffic and gave me new ideas on the
types of collages to produce for each audience.
Marianna, the BetterHope founder,
and I both worked in Google AdWords previously and have a lot of experience in this area.