BetterHope

What's BetterHope?

BetterHope is a start-up that curates products made with dignity from the USA and around the world. I create the product collages for the website, some of which you can scroll through above, as well as other various technical related tasks. This includes tasks such as improving SEO, monitoring Google Analytics, and helping make data driven decisions.

You can visit the BetterHope site here.

Design Challenges

"Ethical fashion" and "clothing made with dignity" as phrases are not a widely used by the American consumer base. By using these terms I'm refering to whether the producers of the clothing receive a living wage. As a designer and marketer, I work to connect producers and consumers through an experience on the BetterHope site. BetterHope is challenged to show that ethical clothing can be fashionable and affordable.

Personas

LoFi Prototype for Building out the Checkout Process

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Video HostingLofi Prototype for BetterHopePre-lofi sketchesflash 16cameramake FUJIFILMheight 3456orientation 1camerasoftware Digital Camera FinePoriginaldate 1/1/2016 6:00:37 AMwidth 4608cameramodel FinePix S8300Pre-lofi sketchesflash 16cameramake FUJIFILMheight 3456orientation 1camerasoftware Digital Camera FinePoriginaldate 1/1/2016 6:00:54 AMwidth 4608cameramodel FinePix S8300Pre-lofi sketchesflash 16cameramake FUJIFILMheight 3456orientation 1camerasoftware Digital Camera FinePoriginaldate 1/1/2016 6:00:43 AMwidth 4608cameramodel FinePix S8300Filter the priceoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Sort Byoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Sort By Causesoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Choose a Causeoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Choose a Cause From Dropdownoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Women's Education Chosenoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Selecting a dress that fits the criteriaoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Product Pageoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Reading the company description and clicking 'Impact'originaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Reading the impactoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Choosing a sizeoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Size dropdownoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Playing the video about impactoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Pausing the videooriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Reading about the supply chainoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Where the thread is madeoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Where the garment assembly takes placeoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Where the fabric is madeoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Where the distribution happensoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Sharing the dress on Facebookoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Sharing on Facebook popuporiginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Emailing the dress product pageoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Sending the emailoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Checking outoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Check out or continue shopping?originaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Checkout pageoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Auto fill informationoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Now time to purchaseoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Thank you page with aggregate impacts listedoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Learn more about the women's co-op impactoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Women's co-op impact descriptionoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Learn more about healthcare impactoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Healthcare impact descriptionoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Learn more about the sweat-free impactoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Sweat-free impact descriptionoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Learn more about community developmentoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024Community development descriptionoriginaldate 1/1/0001 6:00:00 AMwidth 768orientation 1height 1024

HiFi Prototype

You can explore the high fidelity prototype below:

Projects

Product Collages

Part of my work at BetterHope includes creating product collages to highlight combination of products on the site to create stylish outfits that fit any occasion. Often "ethical fashion" can be seen as a "pity purchase" or have a "trinkety" feel, which is a steryeotype we try to fight through the collages.

Examples of some of the collages can be seen above as well as on the BetterHope site

Arc GIS: Connecting Producers to Consumers

As part of the effort to connect Producers and Consumers and provide transparency on the supply side process, I developed an Arc GIS map for BetterHope that highlights the brand overview, the location of the brand's factories, and links to their products on BetterHope.

Google Analytics

Another area I help out with is analyzing the organic and paid keywords in the Google Analytics account. This helped to ensure we were attracting quality traffic and gave me new ideas on the types of collages to produce for each audience. Marianna, the BetterHope founder, and I both worked in Google AdWords previously and have a lot of experience in this area.